The cream almond chocolate next to the Nutcracker bar: on the bottom shelf of the chocolate section at Aldi on the ground floor of Wöhrl in downtown Nuremberg, you’ll find lots of no-name sweets. These are snacks from the discounter’s own brands, which are comparatively inexpensive. Inexpensive, of course, only in terms of price, because in terms of health, consumption can quickly become an expensive undertaking. Instead of good nutrients, these highly processed products have, among other things, an absurdly high sugar content, which is only one questionable aspect, but that’s another topic.
Back to the topic at hand: Two of Aldi’s own brands in the confectionery sector are „Choceur“ and „Chateau.“ ‚Choceur’ offers numerous chocolate bars and chocolate sticks that are inexpensive alternatives to Duplo, Yogurette, and Snickers, among others. „Chateau“ offers inexpensive versions of After Eight, M&M’s, and Choco Crossies, for example.
Behind these two low-cost brands is WIHA GmbH from Halle in Westphalia. The company belongs to the Storck Group and produces exclusively for Aldi. August Storck KG is a traditional confectionery manufacturer that has been in existence for over 100 years and has developed Knoppers, Dickmanns, Merci, and Toffifee, among others. Storck’s main factory is also located in Halle. The so-called „brand detectives,“ who have made it their mission to create transparency for consumers with regard to the production and origin of private labels, conclude that the more expensive Storck sweets and the cheaper WIHA snacks come from the same factory.
